The fear of the catalog look.
They want something that’s theirs. A space with soul and history. Not another variation on the beige hotel lobby.
Hard compromises.
Partners often have very different visions, and they need someone who can hold both – and turn them into one coherent aesthetic.
The fear of the process.
Renovation has a reputation. Clients worry they’ll lose a year of their life and half their sanity. They want someone to take the wheel.